ATI Owner Classes

Owner Classes with Descriptions

 The Marketing Momentum Blueprint (Always Be Marketing)

The Marketing Momentum Blueprint

Subtitle: Building a Brand That Attracts, Converts, and Keeps Customers for Life 
Series: The Shop Owner’s Edge 

Course Description 

Is your marketing plan up to speed? In this interactive three-day workshop, you’ll learn how to create a results-driven marketing strategy for your shop that attracts new customers and keeps existing ones coming back. From mastering Google and social media to building a brand that stands out in your market, you’ll gain the tools and insight to market smarter—not harder. 

You’ll learn how to build and manage a marketing calendar, design campaigns that increase visit frequency, and understand how every customer touchpoint—from your phone to your front counter—impacts marketing success. This class bridges digital strategy with in-shop execution, giving you a complete framework for growth. 

 

Course Objectives 

By the end of this course, participants will be able to: 

  • Develop a complete, measurable marketing plan for their shop 

  • Build and manage a marketing calendar and budget 

  • Strengthen their online presence through Google, Facebook, and social media strategy 

  • Identify and fix low visit frequency to increase repeat business 

  • Align in-shop culture and customer service with brand message 

  • Apply “sales choreography” techniques to improve conversion and retention 

 

Who It’s For 

  • Shop owners and managers responsible for marketing and customer engagement 

  • Teams struggling to attract new customers or increase visit frequency 

  • Owners who want to create a consistent, professional online brand 

  • Anyone ready to connect marketing with daily shop operations for better results 

Shape 

Key Takeaways 

  • A Customizable Marketing Calendar Template for consistent visibility 

  • Tools for managing Google My Business and social media effectively 

  • Insights into how in-shop processes directly affect marketing ROI 

  • Scripts and systems to improve conversion over the phone and at the counter 

  • Strategies to “weld” customers to your shop for life through service and follow-up 

 The Leadership Lever (Employee Engagement)

Do you want to become better at recruiting, retaining, and engaging highly motivated employees? Are you ready to create a career path to retain aging employees and encourage them to train and mentor the younger employees? If your answer is yes, this is the class for you! During this two-day course, you will define “the problem” and discover “the solution” that keeps your employees engaged in the business, so matter their seniority

 The Financial Decoder (Financial Awareness and Business Acumen)

Financial Awareness & Business Acumen. To maximize your experience, please have your most recent P & L, Balance Sheet, and Statement of Cash Flow with you. We will discuss Financial Ratios and your documents will be needed to follow along.

Day 1 focuses on: What are the financials?, What do they say?, How do you get comfortable with them?, Why are they important.

Day 2 focuses on: Planning, Budgeting, Projections, Retirement, Succession, Acquisitions.

This class will be taught by Bryan Stasch, ATI’s VP of Content Development and Senior Instructor. We strongly recommend this class for ALL Owners as well as any Second-In-Commands, or COOs, that have financial responsibility and exposure to the financials of the company. We additionally recommend that for any shop with multiple owners, this class should be taken by all owners together, so they hear the same thing at the same time. We believe this is a class that will be taken multiple times and at different times by owners as the reasons for understanding the financials and the powerful tool that they can be changes with your business goals over time. 

 The Visionary Leader (Leadership Mastery)

Do you consider yourself an effective Leader? While some people possess a natural inclination towards leadership, it is crucial to recognize that great leaders are not born - they are developed over time. Leadership is a skill that requires lifelong dedication and practice. One of the most significant challenges faced by leaders is effective communication, as many tend to avoid confrontation due to fear of the unknown. We create fictional horror stories in our minds that hinder us from taking action. The good news is that this behavior is a habit that can be overcome. In this class, you will have the opportunity to work in groups, enabling each participant to become a group leader and confront challenging tasks collectively. This safe learning environment will provide you with new strategies to develop healthier leadership habits that will benefit both you and your team. A remarkable leader sees more in their people than they see in themselves. True growth comes in those uncomfortable moments. Recognizing this and taking action can be challenging. Great leaders have the courage to make tough decisions and act. In today’s competitive landscape finding exceptional staff is no easy task. However, by fostering a culture that people want to be a part of, attracting outstanding talent becomes a natural outcome. Are you prepared to unleash your true leadership potential? join us for this two-day journey where you will enhance your communication skills, reduce confrontation, and build a thriving culture that everyone wants to be a part of. Remember, Change starts with you!

The Profit Blueprint (Maximizing Profitability and Productivity in Automotive Repair)

This course focuses on essential financial and operational strategies to enhance the profitability and productivity of automotive repair shops. Through a mix of theoretical knowledge and practical applications, participants will learn how to manage key performance metrics, optimize technician productivity, and improve compensation structures for a more sustainable business model.

Course Objectives:

Understand and explain the ATI Profit Model and its core components for financial performance. Identify and assess critical metrics in client performance tracking systems. Analyze strategies for improving profitability by optimizing labor profits and technician productivity. Evaluate compensation strategies for technicians, service advisors, and managers to enhance motivation and performance. Apply methods for increasing parts margins and improving the average repair order (ARO).

Target Audience:

This course is ideal for automotive repair shop owners, financial and operations managers within the automotive industry, and service advisors or technician managers interested in improving shop productivity and profitability.

Prerequisites:

Participants should have a basic knowledge of automotive repair shop operations and familiarity with financial concepts and terminology. Experience managing or supervising technicians and service advisors is recommended but not required.

Goals:

Increase Profit Margins: Learn strategies to maximize labor and parts profits, track performance, and set goals beyond breakeven. Optimize Technician Productivity: Analyze productivity metrics and discover methods to drive technician performance. Compensation Management: Design competitive and motivational compensation structures for technicians, service advisors, and managers. Boost ARO: Develop techniques to raise the average repair order through efficient service offerings and upselling strategies.

Shop Owners Introduction to ATI Technician Apprenticeship Program

This course is a two-hour snapshot of ATI’s Technician Apprenticeship Program for both Mechanical and Collision Members. Starting with “Why an Apprentice Program?”, Instructor Bryan Stasch shares why it’s more important TODAY than ever before to develop your technicians. After all, who else is doing it for you? This class will cover the program’s best practices, shop requirements, mentor requirements, what a true mentor should be, and the most important part: the program is explained in detail and defines what ATI believes a successful apprenticeship program should be. We’ll also discuss how to identify the correct players: the apprentice and the Mentor, how to communicate with success, and our proven teaching method to support the apprentice roadmaps and content.

The Talent Engine (Staffing and Hiring)

Do you feel this is one of the most difficult times you have ever experienced to find and keep quality staff? Well if you do, you’re not alone because it is! This two-day course will turn you into a staffing superstar! You will learn what attracts or repels someone from your business, why most business owners fail in the interview and how to fix it, and what the difference is between advertising and recruiting. You will discover why culture and training are so important to your staffing model and what to do about it. This class is all about learning how to connect and communicate with the world around you in ways that will have them begging to work at your shop. If you want to learn how to have people lined up to work for you, then you can’t miss this class.

The Legacy Plan (Succession Planning)

Are you getting close to retirement? Have you thought about what a handoff of the shop to your successor will look like when the time comes? This 2.5 day class will ensure that your succession plan is solid and your expenses cover your retirement needs. Learn about tax implications, deductions and accounting. Develop your business plan, continuity plan, succession plan and exit plan. All that you will need to do when the time comes is sign on the dotted line!

Technician Mentoring Workshop

This two-day workshop is designed to develop leadership, mentoring, and coaching skills specific to the automotive industry. Participants will gain insights into the roles of a mentor, coach, and instructor, focusing on how to guide and train automotive technicians for performance improvement. Key sessions will cover techniques in performance counseling, the use of technician training resources, and strategies to create a positive, productive learning environment.