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The Empowered Auto Shop Owner

Join ATI live and in-person for this groundbreaking and engaging auto shop owner training event! You’ll engage with ATI Specialist and Instructor Jim Groves as he covers strategies for tackling the biggest obstacles impacting the auto repair industry today!

Discover the secrets to increasing performance and profit, marketing in the digital age, hiring in today’s job market, preparing for retirement, gaining freedom to things you really love — and more! Light refreshments and a meal provided.

PLUS, you’ll get a complimentary virtual shop strategy session with an ATI Specialist to help you apply the strategies covered and find hidden profit in your shop— A value of $349 per session waived.

Select a Date and Register

Own Your Business, Don't Let It Own You

Want to discover how to take control of your shop's destiny, maximize profit and reclaim your free time? Join this game-changing virtual training event designed exclusively for shop owners ready to revolutionize their business approach.

We’ll take a dive deep into the key components necessary to drive profitability in your auto shop, unraveling the secret to working smarter, not harder.

You’ll gain invaluable strategies for mastering:

  • Profitability: Gauge and grow profit through P&L management and KPIs

  • Staffing: Hire, retain and engage high performance teams  

  • Operations: Train a second-in-command for operational consistency when you’re away 

  • Car Count: Regularly acquire new customers and secure repeat business

  • Customer Experience: Provide exceptional service and develop a loyal customer base

AND THERE’S MORE...

As part of your registration, you'll also have the chance to virtually meet with an ATI Specialist. This opportunity allows you to have your most pressing questions addressed and apply the knowledge gained during the training event in your shop. (A value of $349 per session waived)

ABOUT THE HOST

Chris Brower started in the automotive industry by working in his family's repair shop business and later becoming the 4th generation owner and partner. His experience successfully growing the shop, primed him for his role as Senior Instructor and Coach at ATI, responsible for helping other shop owners grow their business. 

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How To Get Paid For Your Services

Is your collision shop as profitable as it can be? If your answer is “NO” it wouldn’t be a surprise. Unfair insurance reimbursement practices have rapidly become the norm – and at the expense of collision shop owners to say the least. One reason behind this is simple: many shops lack the necessary knowledge to advocate for the fair compensation they deserve. 

AND, THERE’S MORE...

As part of your registration, you'll also have the chance to virtually meet with an ATI Collision Specialist. This opportunity allows you to have your most pressing questions addressed and apply the knowledge gained during the training event in your shop. (A value of $349 per session waived)

ABOUT THE SPEAKER

Carl Puckett has over 43 years of collision industry experience, is I-CAR Certified, and a former third-generation shop owner. After selling his business, he joined VeriFacts as Southeastern Regional Manager overseeing compliance. 

Event Dates & Locations

Event Days & Times for 2025

Event Days & Times for 2025

October 18 Long Island NY

November 8 Riverside CA

November 8 Nashville TN

December 6 San Diego CA

December 6 Tampa FL

Available Weekly (all times ET)

Tuesday 1:00 PM - 3:00 PM 

Tuesday 7:00 PM - 9:00 PM

Tuesday 9:00 PM -11:59 PM

Wednesday 6:00 PM -8:00 PM 

Wednesday  8:00 PM - 10:30 PM 

Wednesday  10:00 PM - 11:59 PM 

Thursday 1:00 PM - 3:00 PM 

Thursday 6:00 PM - 8:00 PM 

Thursday 8:00 PM - 10:00 PM 

Saturday 9:00 AM - 11:00 AM 

Saturday 11:00 AM - 1:00 PM 

Sunday 9:00 AM - 11:00 AM 

Available Weekly (all times ET)

Tuesday 6:00 PM - 7:30 PM 

Tuesday 9:00 PM - 10:30 PM 

Wednesday 1:00 PM - 2:30 PM 

Wednesday  7:00 PM - 8:30 PM 

Thursday 1:00 PM - 2:30 PM 

Thursday 6:00 PM - 7:30 PM 

Saturday 9:00 AM - 10:30 AM