Automotive+ Reach

Module 01- Mastering Your Google Business Profile

This course is designed to help auto repair shop owners and managers use Google Business Profile to attract more customers. A Google Business Profile is like your shop’s online storefront—it’s how people find you on Google Search and Maps. By setting up and improving your profile, you can make your shop more visible, build trust with customers, and communicate better with them. This course covers everything you need to know to have a strong online presence, including using customer reviews, getting found in local searches, and using the right keywords to reach more people.

Learning Objectives:

By the end of this course, you will be able to:

  • Create and improve your Google Business Profile so more customers can find your auto repair shop online.
  • Understand how local search works and use it to reach customers in your area.
  • Use customer reviews to build trust and make your business look good online.
  • Use the right keywords so your shop shows up when people search for auto repair services.
  • Use Google Posts and other features to keep customers informed and interested in your shop.
  • Check how well your profile is doing using Google’s tools to learn about your customers and make better business choices.
  • Keep up with changes to Google’s tools so your profile stays effective and up-to-date.
  • Know when to get help from SEO experts to get the most out of your online presence.

This course will give you the tools and knowledge to use Google Business Profile effectively, helping you attract more local customers and grow your auto repair shop.

Module 02- Understanding and Optimizing Your Google Business Profile

This course equips auto repair business owners and managers with practical skills to enhance their Google Business Profiles. You will learn how to organize your profile effectively, manage customer reviews, and use these reviews to boost your search rankings. Key topics include setting up a Google Business folder, maintaining consistent customer reviews, responding to feedback professionally, and leveraging reviews to improve your online presence.

Learning Objectives:

  • Organize your Google Business Profile for efficiency and accuracy.
  • Understand the impact of customer reviews on potential customers and search rankings.
  • Develop strategies for collecting and responding to reviews regularly.
  • Handle positive and negative reviews to maintain a professional online image.
  • Analyze reviews to gain insights and improve business operations.

Module 03- Optimizing Photos for Your Google Business Profile

This course equips auto repair business owners and managers with practical skills to enhance their Google Business Profiles. You will learn how to organize your profile effectively, manage customer reviews, and use these reviews to boost your search rankings. Key topics include setting up a Google Business folder, maintaining consistent customer reviews, responding to feedback professionally, and leveraging reviews to improve your online presence.

Learning Objectives:

  • Organize your Google Business Profile for efficiency and accuracy.
  • Understand the impact of customer reviews on potential customers and search rankings.
  • Develop strategies for collecting and responding to reviews regularly.
  • Handle positive and negative reviews to maintain a professional online image.
  • Analyze reviews to gain insights and improve business operations.

Module 04- Understanding Performance Metrics: Analyzing and Improving Google Business Profile Performance

In this module, you will learn how to track and understand key performance metrics for your Google Business Profile. By analyzing data such as calls, bookings, and direction requests, you can gain insights into customer behavior and optimize your profile to attract more customers. This course will guide you through interpreting these metrics, adapting your strategies, and making data-driven decisions to improve your business's online presence.

Learning Objectives:

  • Understand the key performance metrics of a Google Business Profile.
  • Learn how to track and analyze data related to customer interactions.
  • Develop strategies to improve business performance based on metric analysis.
  • Use advanced techniques to optimize Google Business Profiles for better engagement.

Module 05- Adding Products and Effective Advertising

In this module, you will learn how to track and understand key performance metrics for your Google Business Profile. By analyzing data such as calls, bookings, and direction requests, you can gain insights into customer behavior and optimize your profile to attract more customers. This course will guide you through interpreting these metrics, adapting your strategies, and making data-driven decisions to improve your business's online presence.

Learning Objectives:

  • Understand the key performance metrics of a Google Business Profile.
  • Learn how to track and analyze data related to customer interactions.
  • Develop strategies to improve business performance based on metric analysis.
  • Use advanced techniques to optimize Google Business Profiles for better engagement.

Module 06- Editing and Optimizing Services

In this module, you will learn how to effectively manage and optimize the services listed on your Google Business Profile. By keeping your service offerings up-to-date and accurately categorized, you can improve your visibility in search results and attract more customers. This course covers best practices for editing services, managing service categories, and maintaining a strong online presence for your auto repair business.

Learning Objectives:

  • Understand the importance of regularly updating service offerings on your Google Business Profile.
  • Learn how to edit and optimize service listings effectively.
  • Discover strategies for managing service categories to improve visibility and relevance in search results.
  • Maintain an accurate and engaging online presence by keeping services up-to-date.

Module 07- Leveraging Bookings and Q&A for Better Customer Engagement

This module focuses on enhancing customer engagement through the Bookings and Questions & Answers features on your Google Business Profile. Auto repair business owners will learn how to utilize these tools to improve customer interaction, streamline scheduling, and boost their online presence. By understanding how to effectively manage bookings and respond to customer questions, businesses can enhance their service offerings and attract more customers.

Learning Objectives:

  • Understand how to set up and use the Bookings feature to improve customer convenience.
  • Learn the importance of integrating bookings with existing systems to manage appointments effectively.
  • Discover how to use the Questions & Answers feature to enhance search visibility and engage with customers.
  • Learn strategies for crafting effective responses that improve SEO and customer trust.

Module 08- Boosting Engagement with Updates and Offers on Your Google Business Profile

This module explores how to use updates and offers effectively to enhance your Google Business Profile. Learn how to keep your profile active and engaging by regularly posting updates that address customer concerns and offering promotions that encourage immediate action. By mastering these tools, you can improve your online presence, attract more customers, and maintain a competitive edge.

Learning Objectives:

  • Understand the importance of updates and offers in maintaining a strong Google Business Profile.
  • Learn how to create effective updates that engage customers and boost SEO.
  • Discover strategies for crafting compelling offers that drive customer action.
  • Learn how to avoid common pitfalls when using updates and offers.

Module 09- Maximizing SEO with Blogging for Your Google Business Profile

In Module 9, you will learn how to use blogging to enhance your Google Business Profile and improve your search engine optimization (SEO). Blogging is a powerful tool that helps keep your website active, shares valuable information with customers, and boosts your visibility in search results. This session will guide you through the basics of creating effective blog posts, optimizing content for SEO, and integrating blogs with your Google Business Profile to drive more traffic and engagement.

Learning Objectives:

  • Understand the importance of blogging for SEO and customer engagement.
  • Learn how to choose relevant blog topics that address customer needs.
  • Discover tips and tricks for writing effective, SEO-friendly blog posts.
  • Learn how to integrate blog posts with your Google Business Profile for maximum impact.

Module 10- Ensuring Profile Information Accuracy for Your Google Business Profile

In Module 10, the final session of the Becoming a Google Pro course, we will focus on the importance of maintaining accurate and consistent information on your Google Business Profile. By ensuring that your business name, categories, descriptions, and other details are up-to-date and aligned with your online presence, you can enhance your credibility, attract more customers, and improve your search rankings. This module will provide practical tips and strategies for managing your profile effectively and making a strong impression online.

Learning Objectives:

  • Understand the importance of maintaining accurate and consistent profile information.
  • Learn how to craft a compelling business description that reflects your unique value.
  • Discover strategies for keeping your profile active with regular updates, photos, and videos.
  • Learn how to monitor performance metrics to track interactions and optimize your profile.